Careers

The Marketing Coordinator will serve as the anchor point for the coordination and collection of materials and information needed for various projects to ensure they get done efficiently, effectively and on time. This individual will collaborate with key players on our marketing team to make sure each project gets the resources and attention it needs to be successful. These projects will range from product launches, promotions and video/photo shoots to field events such as Brew Music and the NAMM shows.
This individual should be extremely task oriented, a self-starter, a resourceful producer with a can-do attitude. They should thrive on being highly collaborative while having a keen awareness of the department and company’s priorities.

 

ACCOUNTABILITIES AND RESPONSIBILITIES:
• Generating purchase orders
• Vendor management
• Coordinate logistics for field events, dealer events and trade shows
• Collect and organize information from KINC
• Collect and organize information and assets from brands
• Collect and distribute Sales Promotional assets (for creation and execution)
• Tracking No charge orders and generate Call Tags
• Ordering and inventory of brand Swag
• Ordering of Printed materials (Banners, promotional flyers etc)
• Managing the Advertising Schedule and Material Submission
• Managing E-blast schedule
• Assist in fielding inquiries from Artists
• Assist in coordination of logistics for photos and video shoots including but not limited to sourcing talent, coordinating location and generating call sheets
• Collaborate on projects related to the creation of marketing materials of various types from photo shoots, campaign creation, promotional collaterals, and advertising materials.
• Manage administrative tasks for the marketing department that include scheduling, managing status reports, collecting project specs, and other as-needed tasks.
• Ensure team establishes and maintains appropriate processes, procedures, and oversees job tracking to keep deliverables on time with the ability to call out any issues that would impede the project.
• Responsible for handling correspondence with clients and communicating with other departments within the company to keep marketing projects on track.

 

REQUIREMENTS / QUALIFICATIONS:
• Thorough knowledge of the Microsoft Office suite
• Superior written and verbal communication skills and are comfortable interacting and developing relationships with colleagues at all levels globally
• Strong project management and process skills
• Meticulous attention to detail, organized and efficient, with a strong process orientation
• Highly collaborative and builds relationships with peers, understands their unique contributions so the end product is a reflection of all inputs.
• Calm-under-pressure and have a can-do/must-do attitude that can produce in a high energy environment, working on multiple projects with various deadlines.
• Highly motivated, resilient, flexible and a true team player comfortable working with ambiguity; excited to work on diverse projects.
• Must have 1-3 years of experience
• Must have project management experience and organizational skills with the ability to juggle multiple things at any given time.
• Must have excellent communication skills
• Must have excellent copywriting skills, excellent grammar and punctuation.
• Must be willing to travel to at least one major trade show a year and possibly several dealer events.

 

 

The Public Relations and Events Specialist will lead in developing the strategic and tactical execution of integrated public relations materials and campaigns and events, including but not limited to new product launches, product reviews, trade and consumer media relations, high-profile executive and brand leadership profiles, strategic partnerships, sponsorships, promotions and events such as NAMM Shows and Brew Music Events. 

 

This individual will proactively plan in-store events (Specialist Clinics, artist visits) working cross-functionally with Sales, Brand managers, Artists and Artist Relations, Specialists and Dealers to ensure our partners and brands are positioned for success and plan the best possible experience for consumers.

 

ACCOUNTABILITIES AND RESPONSIBILITIES:
• Strategic PR planning
• Write and distribute press releases
• Media relations
• Pitch and track product reviews
• Monitor, log and share media coverage
• Copywriting
• Update brand online newsrooms
• Manage media database
• Monitor, log and share media coverage
• Organize Dealer Events and Filed Events
• Trade show media management
• AD buy guidance and tracking with media partners

• Plan and write press releases for brands and product launches; coordinate content with brand managers Finalize verbiage, tone and facts with brand manager
• Seek out opportunities to position KORG USA and our brands in the media as leaders and innovators in the industry with hot/new products and industry happenings
• Always be looking for news-worthy opportunities and angles to generate media coverage
• Monitor editorial calendars to look for opportunities- IE Roundtables, Special issues etc
• Pitch story ideas, interview subjects and strategize placement opportunities
• Consistently Secure product reviews in all key publications and media outlets
• Coordinate with brand managers key push products to align with sales initiatives
• Develop targeted brand media lists and cultivate new contacts, including via social media, bloggers, vloggers and influencers
• Assist and lead trade show preparations such as the collection of necessary materials in collaboration with the Brand Management and Marketing Team.
• Manage trade show media appointments and coverage
• Assist with the development and execution of strategic public relations campaigns and impactful activations that build awareness for the Korg USA Roster of brands and enhance brand reputation
• Collaborate closely with internal partners in marketing, brand management and Sales on programs that drive buzz and brand relevance
• Assist in handling media relations efforts including pitching to media and managing incoming media requests
• Help develop key messages, statements, and executive briefings while ensuring consistency of the company’s brand, tone and message; decides the appropriate spokesperson to place in front of the media

 

Experienced professional with minimum of 5 years of public relations experience within an agency or corporate environment and a proven track record in media relations, ideally supporting a large, global company in the music or technology field.
• Outstanding writing, editing, proofreading and verbal communication skills.
• Attention to detail, organization and the ability to work cross-functionally
• Results-oriented, customer-focused and enthusiastic, with a serious commitment to excellence
• Experience managing day-to-day relationship with brand leadership
• Ability to travel to at least two major trade shows a year (Nashville, TN and Anaheim, CA)
• The ability to lift 15-20 pound boxes/product to a height of 3-4 feet to set up for events